First of all, Renee and I are coming clean - we like Alex Osterwalder. Love him. Both innovator and author he continues to nail what truly stands in the way of innovation. I've actually used the Business Model Canvas to co-create an eBook on innovating healthcare so Value Proposition Design for me, was a must read.
Most of us have sat in countless meetings on designing a value proposition only to take five steps backwards when trying to capture what customers really want. The practicality of this book will get you unstuck, and you get the immediate feeling that all the authors know what they are talking about and completely in sync. Take a listen!
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