Women in Male-Dominated Industries

Have you ever wondered what it takes for a woman to succeed in a male-dominated industry? This month WWB will be focusing on those women who work and own businesses that are in male dominated industries. How do they earn the respect of their peers and what does it takes to compete with other businesses. Do these women have personality traits that other women in business do not have? Find out in this series of interviews. Our first guest will be Sherry Richardson, owner of Alan Cox Automotive. She has been the owner of this automotive repair company since 1996. Listen to her story and get tips on what it takes to run a profitable business in today's economy.