WITI - Women In Technology International  

Stefanie Nelson is the woman behind one of the most successful business initiatives on Twitter, @DellOutlet. In addition to tweeting updates, special offers and new arrivals to over one million followers from Dell Outlet, and turning unhappy customers into Dell advocates , she oversees all marketing communication initiatives for the U.S. Dell Outlet. Bringing the innovation of new media to all aspects of Marketing is part of Stefanie’s DNA. She has been entrenched in the interactive realm since the mid-90’s, when she pioneered Intel’s first online media program for the global launch of the Pentium processor. Since then, she’s shaped digital programs for global brands like Nortel, Toshiba, HP, National Instruments, and many others. Joining after Stefanie is Ghennipher Weeks, Co-Founder, CindiKate - she will talk about how to CLOSE THE DEAL: Convert Leads to Revenue! Ghennipher Weeks is a highly skilled Online Media Marketing Professional specializing in Social Media Strategy and Analytics. She has successfully trained teams and developed client strategies in the SEO/PPC/Conversion/and Social Media spaces. 10 years of experience in creating conversion-driven and insightful Search Engine Marketing strategies for national and regional brands makes Ghennipher a veteran professional in the relatively new field of Internet Marketing. After spending her early years in web development and SEO, Ghennipher gained Analytics experience working as a consultant for Online Conversion Consulting firm Future Now, Inc. She used the valuable skills learned in that engagement as she took on consulting projects for Pay Per Click management agencies, SEO/PR firms, and their clients. Her analytical vision has been the revenue-boosting blueprint for the many successful Internet Marketing projects she’s managed.