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Interview with Del Breckenfeld and Elliot Kendall

  Broadcast in Books

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John C. Havens interviews Elliot Kendall of Universal Music Group and Del Breckenfeld of Fender about Del's book, "The Cool Factor: Building Your Brands Image through Partnership Marketing."
Tags:
Del Breckenfeld
The Cool Factor
Wiley
John Wiley Sons
Universal Music
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