Talking with Marketing Expert Sandra Holtzman

Award winning creative director and marketing strategist, Sandra Holtzman joins us again to talk about what you need to be successful to market a new business or venture. With over 20 years of expertise in virtually every area of pharmaceutical advertising (ethical, OTC, DTC), nanotech, biotech, and chemical as well as emerging and converging technologies. Her experience includes business-to-business, medical communications, and international marketing, as well as consumer marketing. Sandra’s solid strategies and creative thinking have proved successful for Fortune 500 companies as well as startup organizations. She has worked on products and services as varied as the launch of the Acura car in the United States and Benadryl Decongestant, for which she helped create one of the most successful pharma ads ever run. She also co-authored a book called Lies Start-Ups Tell Themselves to Avoid Marketing (A no bull**** guide for PhDs, lab rats, suits, and entrepreneurs) In today's economic times if you are thinking about going into business or if you have your own business this is the show for you. Get tips on how you can best market your business