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Talking with Sandra Holtzman co-author of Lies Start-Ups Tell Themselves to Avoid Marketing

  Broadcast in Lifestyle

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We're talking with Sandra Holtzman President and Founder of Holtzman Communications, is an award-winning creative director and marketing strategist. She has over 20 years of expertise in virtually every area of pharmaceutical advertising (ethical, OTC, DTC), nanotech, biotech, and chemical as well as emerging and converging technologies. Her experience includes business-to-business, medical communications, and international marketing, as well as consumer marketing. Sandra’s solid strategies and creative thinking have proved successful for Fortune 500 companies as well as startup organizations. She has worked on products and services as varied as the launch of the Acura car in the United States and Benadryl Decongestant, for which she helped create one of the most successful pharma ads ever run. In today's economic times if you are thinking about going into business or if you have your own business this is the show for you. Get tips on how you can best market your business
Tags:
business marketing
start ups women
strategic marketing
business owners creativity
Sandra Holtzman
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