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Business strategist and author of The Entrepreneur Equation, Carol Roth discusses whether a person should consider entrepreneurship or whether they may not be suited to owning their own business. Carol Roth shows you how to evaluate your motivations for starting a company, and how to measure the potential risks and rewards objectively. At the same time, you will learn if the timing is right to engage in a new business and whether you are willing to do what is necessary to succeed in today's very competitive marketplace. For those choosing to start their own company, Carol Roth shares an abundance of tips and valuable advice for being a successful entrepreneur.