Eduardo Porter: The Price Of Everything

Acclaimed business writer Eduardo Porter describes the important principle that there is a price behind every choice we make. While prices are critical in decision making for consumers, we often don't recognize how important prices are as a motivating force in shaping our lives. When prices steer people's decisions in the wrong direction, however, the power of pricing becomes very clear. People make pricing and value based choices every day, and not always at the conscious level. Discover how prices affect your decision making and your life.