Francois Gossieaux: The Hyper-social Organization

Innovation strategist and founder and partner at Beeline Labs Francois Gossieaux describes how it's too easy to be carried away by the media portion of social media. Being concerned with only the media prevents a business from becoming what Francois calls hyper-social He shares the five steps to becoming hyper-social which means forgetting many previously held ideas. Now is the time to stop marketing to consumers and find communities and start socializing instead.