Sherrie Madia: The Social Media Survival Guide

Consultant, editor, coach and Director of Communications at the Wharton School, University of Pennsylvania,Sherrie Madia, describes how using social media is a different skill set from that of traditional public relations, marketing and communications. She shares the five mistakes made most frequently by new users of social media. She also points to the many failed corporate social media initiatives that resulted from failing to create and implement a plan, while not engaging fully as a social media participant. Sherrie presents nine steps for formulating and employing a successful social media plan. As Sherrie says, smart social media use that engages and build relationships can pay real dividends for your company.