Jim Lucas & Anna Maria Tarano: Shopper Marketing

Director of the shopper marketing group at Draftfcb, Jim Lucas, and executive director of MCAworks, Anna Maria Tarano, are contributors to the comprehensive and retail marketing changing collection Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale. They share their ideas and experience in the rapidly growing field of shopper marketing. They describe what shopper marketing is and why it's important in the retail marketing arena. They provide thoughts on branding, the latest research, and how shopper marketing affects not only in store purchasing decisions, but those made online as well.