Rick Mathieson: The On-Demand Brand

Author, strategic marketing expert, and creative director for Creative:Advertising & Interactive Media, Rick Mathieson reveals ten secrets for capitalizing on the right mix of digital channels and experiences for any brand. Discover how to cause your brand to demand attention in a crowded marketplace. In a world where consumers want brands when and how they choose, learn how to connect with today's elusive customer. Find out how to move beyond new media to the next stage of now media.