John Jantsch: The Referral Engine

Marketing expert, owner of Duct Tape Marketing and author John Jantsch describes how to put the power of referral marketing to work for your business. People trust their friends, family, and colleagues when they recommend a business. By keeping these customers happy, they will send more business your way. Discover how to engage customers through social media sites. Learn how to help your sales staff become part of the referral strategy. Find out how to educate your customers so they can become effective referral sources.