Bruce Piasecki: The Surprising Solution

Author and President of the American Hazard Control Group Bruce Piasecki describes why social responsibility is critical to long term profitability and sustained success. Bruce Piasecki shares what he calls the S-Frontier based on the swiftness of information, the severity of global problems ranging from climate change to oil prices, and the need for business people to become what he calls "social response capitalists". To succeed in the coming decades, a company must be on the upswing of the S-Frontier and create innovative products and services to meet the challenges of the 21st century.