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Scott McKain: Collapse Of Distinction

  • Broadcast in Business
Wayne Hurlbert

Wayne Hurlbert

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Vice-Chairman of Obsidian Enterprises, Principal of Value Added Institute & author Scott McKain describes how customer experience around the globe has taken on a sameness. He points out how this lack of distinction has resulted in lower customer satisfaction & loyalty. He offers ideas for creating distinctiveness that will create more loyal customers & to help your business stand out from the crowd.

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