How to Get More Clients From Your Posts

Ever heard of newsjacking? The term was popularized by author, speaker, newsjacking specialist David Meerman Scott who is the founder of the newsjacking movement. Scott describes newsjacking as the thing that occurs when you use the biggest, hottest news or human interest stories of the day and piggy back off of it by inserting your own content to draw attention to you, your business, and your brand.

When your target audience, ideal prospects, and potential customers are alerted to a new, hot trend, they WANT to learn more and some even want to BUY now. The best and most beneficial way to newsjack is to have other approached already in place. 

News happens 24/7. But there are times when you can anticipate trends. Think New Years with all the resolutions swirling, award shows, Christmas, the Olympics, or the Super Bowl. The great news is that you can prepare for these upcoming activities so you are ready to insert your content into the conversation, so you can use those posts to get more clients.

Today, I'll show you how to prepare and be ready for as much content-generating news as you possibly can.