Marketing Adventures

Hosts Tracy Pattin & Lisa Greenfield talk everything adventure, sharing their own stories about Adventurizing their lives. Then they go into the field to interview other adventurizers. Today, they talk to It Factory Media's Kelli Peters; owner of a boutique marketing and PR hybrid agency. Kellie’s coaching, journalism, and performance background gives IFM clients 2 key advantages: Working with a creative director who understands the value of making an emotional connection with an audience and media prep that ensures effective media interface.