Corporate Talk - Concept Development

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Corporate Talk with Charlie & Eva with guest Martha Guidry

Martha Guidry, the principal at The Rite Concept, brings over 15 years of combined brand management, concept development, and research experience to each of her projects. The trade knows her as “The Concept Queen” due to her proven expertise in new concept development and positioning.  After completing her MBA at Harvard, Martha spent six years in consumer marketing for Procter & Gamble and Hasbro Toys. She has developed new product concepts for launch into the marketplace for nationally recognized companies such as Pfizer ®, Bush Beans®, Pizza Hut®, DuPont®, and Amway®. Clients perceive Martha as an unusually dynamic, creative and resourceful consultant and practitioner with the business know-how to drive your business to winning results.

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