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Typically, owners of small and mid-sized businesses that have been around for several years are facing at least one of the following challenges: - They want more time for themselves, as their business has taken over their life; - They wish they had a better team, hiring more of the right people, and giving them incentives to take ownership in the business; - They would like more sales and profits, by getting more leads and then compelling their IDEAL customers to do business with THEM instead of with their competitors