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2014 World Cup Mania - How to Market to the World

  • Broadcast in Internet
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This week on the World of Internet Marketing host Jonathan Goodman, President of Halyard Consulting, looks at the dominance of the 2014 FIFA World Cup within social media and teaches us how to market to the world using a sporting event watched by billions of people.

Jonathan discusses the changes in technology since the last Word Cup as well as mobile adoption. He comes up with some unique suggestions on how to advertise during the coming weeks and lays down the law on what you can't do to promote your brand.

Jonathan Goodman - Halyard Consulting
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