Episode 109 - Marketing... from Micro to Hyper-Growth

When you leave high school or college, you typically have your sights set on a bright future. Sandi Capra decided to leave college life at Florida State University and pursue a business career in the insurance industry. Initially, Sandi thought she knew the kind of job she would enjoy. Then she discovered a whole new world.

Throughout an exciting early career, Sandi found herself married to an entrepreneur at the beginning of what would become a hyper-growth company. The experience working along side her former husband was a wild ride, growing a company from $400,000 a year with zero profit to a $70 Million juggernaut. Unfortunately, some parts of the trip were quite painful.

In Episode 109, you'll hear how Sandi applied those painful lessons to bundle her passion for veterans and dogs to serve the non-profit world in amazing ways. Sandi then found herself in private conversations with Chief Marketing Officers driving billion dollar budgets for Fortune 100 companies, which then led to planning and executing a successful non-profit launch in Washington DC, with 3.5 weeks notice... on Inauguration night!