Episode 99 - Does your marketing message connect with buyers?

When you have a quality product or service ready to go to market, how do you begin to prepare your ideal client to make an informed purchase? How do you communicate the value proposition to the qualified buyers? This is an age-old question.

Think about the last commercial website you've visited. What do you see when you look at the website? Do you instantly have a clear idea of what the company does? What do they do that makes your life better?

Does the copy or video on the website move you to action?  Very few websites meet this simple test, a test Donald Miller calls, The Grunt Test (so simple even a caveman can understand what you do). In Episode 99, discover a simple paradigm shift that can radically change your effectiveness with your target market.