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Seth Godin stretches my mind. I've read several of his books and each one of them challenged me to believe that I have more to share with the world. On this show whether it’s a toxic work culture or stagnation in your craft, Godin urges us all to recapture the child-like delight in taking a risk.
“You may know how to use fancy design tools, but if there isn’t that leap that leads to connection, it doesn’t matter….you’re not making art,” says Godin. “We didn’t build stuff because we need more beautifully laid out menus. We did it because people want to be touched, noticed, and connected.”
Seth wrote:
On making a ruckus in your industry
Bring forward a new idea or technology that disrupts and demands a response
Change pricing dramatically
Redefine a service as a product (or vice versa)
Organize the disorganized, connect the disconnected
Alter the speed to market radically
Change the infrastructure, the rules or the flow of information
Give away what used to be expensive and charge for something else
Cater to the weird, bypassing the masses
Take the lead on ethics
(Or you could just wait for someone to tell you what they want you to do)
Get more info on Seth Godin at http://www.sethgodin.com/sg/