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When one thinks of healthcare innovation, chances are Mayo Clinic is at the top of the list. Not surprisingly, Mayo does not disappoint when it comes to social media, as well, because Farris Timimi, MD serves as Medical Director for the Mayo Clinic Center for Social Media and led the collaboration for the newly launched book, Bringing the Social Media Revolution to Health Care. Dr. Timimi will share with our listeners the real value of engagement that stretches beyond the bottom line – patients, families, and healthcare professionals. We will also explore the crowdsourcing experience and the valuable perspectives gained while co-creating. Please dial in as we put Dr. Timimi in the hotseat!