The Conversation with Cathy Brooks - Episode #20

Back after a week's hiatus, this week's episode of The Conversation takes a seasonal bent. Memorial Day has come and gone, which means it's time to start thinking about summer - the end of the school year and the start of fun and frolic. Today's guests tackle two interesting summer-oriented themes.

One of the most emblamatic things about ending a school year is the yearbook, but sadly due to costs many schools are reducing or even removing this staple of school life. Not if TreeRing has anything to say about it. CEO and Co-Founder Aaron Greco joins the show along with literacy specialist Petey Berman and an 8th grader, Daysi, to talk about the way this old time school practice is getting a new life.

Another thing that marks summertime are concerts - and lots of them. There seem to be many old time bands making a comeback this year along with the usual cadre of fresh artists. While summer may mark a traditional tour season, more and more artists are taking to social media as a means to strengthen and build audience and stay connected when off the road. Red Magnet Media founder Rachel Masters joins this week's show to talk about her business, the artists with whom she works and how social media is changing the music business.

The Conversation is not about technology. It's about what you do with it. Jumping from this basic premise, each week The Conversation's Executive Producer & Host Cathy Brooks explores the bits and bytes that are changing the way people get and share information, interact and the way in which this is fundamentally changing social and professional interactions. Each week guests ranging from up and comer entrepreneurs to seasoned influencers and everyone in between join Cathy to talk about what they do, why they do it and how their personal story fits into the mix.