Social Media VOI with guest Michael Stelzner

Michael is the founder of the Social Media Examiner online magazine and the White Paper Source forum. He is also the author of "Writing White Papers: How to Capture Readers and Keep Them Engaged."

I had an opportunity to speak with Michael in early 2009 when he first started looking a social media. At the time, he was lukewarm toward the idea of social media being particularly useful. Today, Michael has a Managing Editor and an assistant working on The Social Media Examiner, and receives high-quality guest posts from several writers.

Join us as Michael shares his journey to discovering the value of social media. You'll see how he went from skeptic, to user, to Executive Editor of a blog with an Alexa rating of 29,579.