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Joan Lasker, whose experience in the beauty industry spans 30 years was a Beauty Editor at Vogue, a Vice President of L'Oreal, and President of Cosmetic Executive Women (CEW is the cosmetic industry's 4000-member trade organization). Retired to Santa Fe, New Mexico-had an idea and is now President and CEO, ColorMetrics - owner and creator of TouchBack, ColorMark, Streekers, TouchBack BrowMarker. TouchBack - real hair color in a marker for instant gray root touch-up. ColorMark - liquid hair color that is applied with a soft-tip applicator. Streekers - temporary hair color in 8 vibrant shades that wash out. TouchBack BrowMarker - 4 shades that complement TouchBack and ColorMark hair colors to enhance brows and cover stray grays.
TouchBack and ColorMark have each won 3 industry awards.
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