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The Small Biz Growth Show - Helping you build the business you want.
In this episode Cash Miller of Titan Web Marketing Solutions and Steve Smith of GrowthSource Coaching discuss being paid what you are worth. Every industry is filled with people that want to undercut the competition on price. Often these people are charging such a low amount for their services that you think you can't compete. But have you really looked at what you are offering compared to them? The real professionals in the industry are probably charging more. The difference though is that they are worth it. The problem is how to get that fact across to potential customers. We'll go through why this is important. Especially if you are a solopreneur and what you can do to make it clear to potential customers that what you are giving them for a higher price is not the same as your cheaper competitor.