Using Digital Media to Raise Awareness

It's not uncommon for a business or nonprofit to have a limited marketing budget. Raising awareness for a product or cause can be done successfully when bootstrapped, but what tools are companies using, and what methods make them successful? We'll discuss some ideas and tools that we've seen and outline some steps you can take to develop awareness for what you're doing. Be sure to join Luis Sandoval and Jennifer Navarrete as they explore the opportunities.