Joe Bonilla: UBER in NY

Joe Bonilla is the managing partner for Relentless Awareness and co-founded the company in January 2012 with Rich Fazio. Joe leads the company's public affairs and business units in addition to providing strategic media insight and counsel to each of the company's clients.

A co-founder of the Knickerbocker Film Festival and Knickerbocker Ledger, Joe has been instrumental in tying together in great content with effective media analysis and outreach. As chief executive of an regional media organization, Joe was able to forge connections to local leaders in order to advance the mission of the organization.

Joe previously served as Director of Outreach for the Hudson River Coffee House in Albany, N.Y., building brand value in one of the Capital Region's fastest growing coffee houses through media outreach through print, online, and broadcast media.

As an undergraduate at the University at Albany, SUNY (B.A., Public Administration and Policy), Joe was able to bring President Bill Clinton, legendary journalist Barbara Walters, and numerous big-name recording artists to campus as Director of Programming. Also at UAlbany, Joe started the turnaround the university's student-owned and operated television station into one of the Northeast's strongest campus-run stations.

In the community, Joe currently serves on the advisory board for the New Leaders Council - Capital Region Chapter and was honored with the 2012 Hispanic Coalition of New York '40 Under 40' Rising Latino Stars Award, 2011 ATV Lifetime Achievement Award, 2011 UAlbany Purple and Gold Award, and 2011 UAlbany Fuerza Latina Leader of the Year Award.

Joe also serves as a board member for the City of Albany's Public, Educational, and Government Access Oversight Board (PEGAOB), appointed by the City of Albany's Common Council in July 2011.