Marketing pro Louis Gudema joins Talking Business Now host Kelly Scanlon to share dozens of best practices and actionable tips from his new book Bullseye Marketing: How to Grow Your Business Faster. He provides insights into how small and mid-sized companies like yours can ramp up growth with more targeted, cost-effective marketing.
Tune in to discover:
Gudema helps companies from MIT startups to the Global 2000 increase their revenue by focusing on the fastest, least expensive and most cost-effective programs to get more leads and sales. He is the founder and president of a marketing consultancy called revenue & associates. Before that, Gudema founded a marketing agency that he grew into one of the top four in its national market before he successfully exited.
A frequent speaker on marketing and business at regional and national events, Guedema is also a prolific writer on the topic. He's been published in The Harvard Business Review, MarketingProfs, IDG Connect Marketer, Chiefmartec, TechTarget, VentureBeat, Content Marketing Institute and Econsultancy sites.
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