On Smart Companies Radio, meet speaker, author and luxury marketing expert Pam Danziger.
Gain new insights and understanding about the HENRYs, the high-earners-not-rich-yet mass-affluent customers, who are the new mass-market consumers with discretion & future target market for luxury brands. Post-recession middle-class consumers lost discretionary spending power, but HENRYs still have it!
Find out why Danziger says this new demographic is important to brands and how to connect with this high-spending customer, and learn how companies and businesses are doing just that, capturing the brand loyalty, and spending power, of the HENRY customer.
Hear more shows with host Kelly Scanlon in our archives.
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