Marketing Your Podcast to Grow Your Business

If you're choosing to listen to this podcast or any others for that matter, you are a good reason why having a podcast is great for business. If you already have a podcast and you own a business, this is definately the show for you.  Entrepreneurs need to stand out from the crowd and create unique ways to deliver their message to targeted customers. Here are some some stats on why podcasting is a wonderful way to expand your reach to a global audience.

• Over 40 million people search the iTunes Store for content every single month.
• Podcasting grows around 23% a year
• The same number of Americans who use Twitter, listen to podcasts.
• Podcasts are growing because of mobility.
• Weekly podcast listeners, listen up to 5 different shows a week.
• Demo: 12-54 year olds listen to podcasts

Get the picture? The thing is.. if you want to get your podcast heard... you need to know how to market it to the world. So.. In this episode of Spotlight on eWomenNetwork, I've asked the eWomenNetwork Director of Digital Advantage, Margaret Croom, to join me to give you some tips on how to break through the noise and have your podcast stand out to an online global audience. This is Part-4 of a 4-part blog series I wrote on How to Create/Produce/Host a Podcast to Grow Your Business, which you can find at eWomenNetwork.com.

If you are interested in distributing your podcast to a targeted audience of women entrepreneurs to help you grow your business, visit eWNRadioNetwork.com and apply.