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If you're in business, you have no choice but to integrate video into your marketing strategy. Studies show that when you use video in emails, the click-trhough rates jump by more than 96% compared to emails that don't contain videos! My guest, Jaeny Baik, is a former award-winning journalist for the CBC in Canada and now coaches people on how to produce professional looking, effective videos using only a smart phone and a tripod. This is a must-listen-to show for people who want to reach more people with their message and ultimately increase their bottom line.