Marketing Your Veterinary Practice

If pets could voice their preference, they’d ask their owners to bring them to you. You have the right touch, you treat them right and you make them feel better. They’ve made new friends in your office. They loathe other veterinarians, but they love you, because you know what you’re doing.

Unfortunately for you, pets can’t tell this to their owners. Fortunately, we can. We understand the specific challenges of a veterinarian business – no matter how satisfied your customers are, they’re not the ones paying the bill, and they’re not the ones referring you to other potential clients. Therefore, we have to give them a voice.

We’ll focus on attracting new clients; customer retention is then up to you and the exceptional service you provide. The golden rule in such cases is making sure we reach the right people – pet owners who live or work close by. Geographic proximity is a must, when a dog has just eaten four chocolate bars, nobody has time to drive across town, even if this would take them to the best and cheapest vet in the world. Speed is of the essence in emergency cases. Therefore, when the situation arises, you want your contact details to pop up as soon as the potential client looks up veterinarian services. You want the presentation video to be short and to the point, and to answer all their questions.

Many marketers make the classic mistake of falling into the trap of cute web content. Most viral videos feature animals, and now there’s finally a business that’s actually related to animals – an online marketer’s dream come true. Let’s cram as many puppies and kittens in a video and call it advertising! We know better. We’re not here to provide entertainment on YouTube. We are here to put you and your business at the top of the list and to be the #1 veterinarian in the area.