The True Cost of Auto Dealer Marketing

Cars, just like everything else in the economy, have to be advertised to get sold. While a major chunk of the advertising would be done by the manufacturer of the car itself, auto dealers also have to put in their money to make sure that sales happen. Statistics from NADA (National Automobile Dealers Association) show that auto dealers spend over $7.2 billion dollars a year on advertising alone. For one car, that works out to an average of $621 through traditional advertising channels. This would include pay-per-click ads on the Internet, mailers, advertisements in the Yellow Pages as well as magazines, newspapers, and also advertisements in television and the radio. This is a lot of money to be spending on selling one car alone! While this may be a bitter truth for auto dealers to swallow, it is the true cost of auto dealer marketing if approached through traditional marketing channels. What is the alternative?

By choosing non-traditional methods, auto dealers can significantly cut costs on their advertising revenues while increasing the number of cars sold. This can be achieved through internet marketing, which is what we, at Video Broadcast Services specialize in.

We are video marketing experts and create advertising videos that are tailored to your own auto dealership and the brand and make of car that needs to be advertised. We ensure these videos are optimized for search engine tracking so they get to be seen by the people you want to target to buy vehicles at your dealership. We ensure these videos are targeted specifically at people at the locations in which your dealership is located.