• 00:15

    Automotive Advertising Experts Discuss Social Marketing Basics

    in Automotive

    Automotive Advertising Experts features interviews with auto industry influencers and best in class vendors that share their future visions and best practices in social marketing as well as in conventional and digital media.


    The discussions lead by Philip Zelinger, the President of Ad Agency Online and host of AdAgencyOnline.Net - a free auto industry resource portal - are driven by the principle that a rising tide floats all boats.  Leveraging relationships and common experiences allow the listening audience to build on the successes of the guests and to stay one step ahead of their competition in an ever changing auto industry.


    To quote Philip Zelinger on the subject - "What are friends for!"

  • 00:16

    Automotive Advertising Experts Discuss Best Practices In Social Marketing

    in Automotive

    Today's encore presentation of the Automotive Advertising Experts show, hosted by Philip Zelinger the President of Ad Agency Online,LLC, will provide insights to automotive advertising agencies anxious to develop an R.O.I. from Social Marketing.


    Best practices in the use of Social Media often limit its use to developing a Return On Relationships, (R.O.R.) vs. a more quantifiable and verifiable Return On Investment, (R.O.I.).  Philip and a last minute guest - Charles Chamblee, III, the founder of xChangeAuto and developer of the HELIOS Facebook based engagement/conversion application, will share best practices in Social Marketing for automobile dealers.


    Phil will review a social media initiative being introduced by Driving Loyalty, an automated data base marketing platform.  Driving Loyalty uses emails, direct mail, PURL's and outbound calls to deliver relevant messages to a dealer's customers sourced from their DMS.  "The addition of Social Media as a customer centric channel to extend the reach and influence of the dealer's marketing messages is a perfect example of how to use Social Media." explained Phil.


    Other vendor partners supporting the Driving Loyalty Social Media Initiative include CallRevu, IntellaCar, DealerAppVantage and OfferLogix.  Their shared resources and relationships represent an example of how Social Media can be applied to both B2C and B2B marketing plans

  • 00:15

    Automotive Advertising Experts Discussing Driving Loyalty B2C Social Marketing

    in Automotive

    Today's Automotive Advertising Experts show features a review of  Driving Loyalty,  and their new Social Marketing Initiative.


    Philip Zelinger, the host of the show and President of Ad Agency Online, LLC, will discuss the plans for Driving Loyalty to add Social Media to their marketing channels that currently includes email, direct mail, PURL's and the use of an outbound call center.  Their automated data base marketing platform uses proprietary algorithms to mine an auto dealer's DMS for qualified customers to receive equity alerts for their Vehicle Exchange Program as well as service alerts and other personalized messages to increase customer retention and - as their name suggests - Customer Loyalty.


    The Social Marketing initiative being offered by Driving Loyalty to their auto dealer clients includes a Social Marketing Manual.with a collection of best practices in the use of Facebook, Twitter, LinkedIn and Google +.  More uniquely, they will be providing support services to further leverage these consumer powered networks

  • 00:16

    Automotive Advertising Experts Share Best Practices In Social Marketing

    in Automotive

    Automotive advertising agencies don't know what they don't know about Social Media.  However, they do know where to find out; today's Automotive Advertising Experts show!


    Philip Zelinger, the President of Ad Agency Online, LLC and host of a free automotive advertising resource portal - AdAgencyOnline.Net - will share best practices in the use of social media being applied by several next generation vendors in both their B2C and B2B social marketing efforts.


    Driving Loyalty, an automated marketing platform using proprietary algorithms to deliver equity and service allerts sourced from data collected from an auto dealer's DMS, is presented as an example of best practices with their newly announced Social Marketing Inititive. They invited several complementary vendor partners to extend the reach, frequency and most importantly influence of their social marketing messages.


    More uniquely, their shared B2B efforts extend into the real world with enhancements to the sales and service processes at a dealership provided by CallRevu's telephone management/monitoring system, IntellaCar's iPad based sales/marketing solution, DealerAppVantage's dealer branded mobile app to enhance the customer's ownwership experience after the sale and OfferLogix with their data management software that inserts customer specific lease information and payments into the Driving Loyalty equity alerts.

  • 00:15

    Automotive Advertising Experts Discusses Best Practices For Social Marketing

    in Automotive

    Automotive advertising agencies have always coordinated their marketing messages across multiple media to increase reach, frequency and retention.  Social media has been added to the mix to leverage consumer content and the viral nature of their online contributions.


    Today's Automotive Advertising Experts show  - hosted by Philip Zelinger, the President of Ad Agency Online, LLC - will share best practices using social media in B2C and B2B social marketing initiatives.


    Several vendors will be referenced that are networking through a formal social marketing initiative  headed by Driving Loyalty including CallRevu, IntellaCar, DealerAppVantage and OfferLogix.

  • 00:16

    Automotive Advertising Experts Discuss Best Practices In Social Marketing

    in Automotive

    Today's Automotive Advertising Experts show, hosted by Philip Zelinger the President of Ad Agency Online,LLC, will provide insights to automotive advertising agencies anxious to develop an R.O.I. from Social Marketing.


    Best practices in the use of Social Media often limit its use to developing a Return On Relationships, (R.O.R.) vs. a more quantifiable and verifiable Return On Investment, (R.O.I.).  Philip will share some best practices in Social Marketing and Social Networking - not necessarily the same thing - for automobile dealers anxious to use Social Media to sell new and pre-owned vehicles as well as service.


    In specific, Phil will review a new social media initiative being introduced by Driving Loyalty, an automated data base marketing platform.  Driving Loyalty was developed using emails, direct mail, PURL's, outbound calls to deliver relevant transparent messages to a dealer's customers sourced from their DMS.  "The addition of Social Media as a customer centric channel to extend the reach and influence of the dealer's marketing messages is a perfect example of how to use Social Media." explained Phil during a pre-show interview.


    Other networking vendor partners supporting the Driving Loyalty Social Media Initiative include CallRevu, IntellaCar, DealerAppVantage and OfferLogix.  Their shared resources and relationships represent an example of how Social Media can be applied to both B2C and B2B marketing plans.

  • 00:15

    Automotive Advertising Experts Review Driving Loyalty's B2C Social Marketing

    in Automotive

    Today's Automotive Advertising Experts show features a review of  Driving Loyalty,  and their new Social Marketing Initiative.


    Philip Zelinger, the host of the show and President of Ad Agency Online, LLC, will discuss the plans for Driving Loyalty to add Social Media to their marketing channels that currently includes email, direct mail, PURL's and the use of an outbound call center.  Their automated data base marketing platform uses proprietary algorithms to mine an auto dealer's DMS for qualified customers to receive equity alerts for their Vehicle Exchange Program as well as service alerts and other personalized messages to increase customer retention and - as their name suggests - Customer Loyalty.


    The Social Marketing initiative being offered by Driving Loyalty to their auto dealer clients includes a Social Marketing Manual.with a collection of best practices in the use of Facebook, Twitter, LinkedIn and Google +.  More uniquely, they will be providing support services to further leverage these consumer powered networks

  • 00:30

    Marketing Pulpit - Pittsburgh (MPI-PA)

    in Marketing

    Welcome to the Marketing Pulpit International, Pittsburg, PA, hosted by former NFL star, Anthony  Griggs every Thursday at 10:30 am.


    Anthony will be bringing you the motivation needed for you to succeed in business. The same tactics that have been proven to work on the grid-iron, also are very effective in the business arena.


    The Marketing Pulpit is brought to you by Robert Gatewood, MBA and Gatewood Marketing. Tune in to the other shows  (New York, Charlotte, Baltimore and DC) right here on BlogTalk Radio Mon - Thur, and on Radio-One's WOL 1450 AM on Fridays.


     

  • 00:36

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

     


    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at  10:30 am. Join Sharon Tuesday, December 23, 2014, at 10:30AM (EST) as she interviews Wanda Barnes, daughter of Gospel Legend F. C. Barnes.  This amazing recording artist has traveled over the country and recorded with the renowned, Stellar Award Winning, Barnes Family, F. C. Barnes, and Luther Barnes.  She has completed her new release "Created to Worship", which her fans have been anticipating.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:32

    Marketing Pulpit - Baltimore (MPI-BALT)

    in Marketing

    Tune in to Larry Poncho Brown, host of The Marketing Pulpit Radio Show, which airs each Wednesday at  10:30 am. It's an exciting show that informs, inspires, entertains and energizes business owners and their stakeholders.


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong buinesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, the arts, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:32

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

     


    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at  10:30 a.m. (EST).  This week, Sharon will interview recording artist, producer and philanthropist, Dae-Lee and discuss his new album release, "REFLECT".  Dae-Lee's smooth, yet rugged and energetic style,  is very impressive and quite refreshing. 


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

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