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Our current economic climate nearly demands that we focus more on branding our business. It's time for us to take this demand seriously. Tune in to this show to get the information you need about BRANDING. Our branding expert, Joellyn Sargent, is a native of St. Petersburg, Florida. She has an MBA from Embry-Riddle Aeronautical University and is president of BrandSprout LLC, a strategic marketing consultancy that helps businesses create brand visibility, engage customers and increase sales. Joellyn has been leading marketing strategy and building brands for over 20 years. Visit her website!