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The Bob Bloom Show tbbs28: Vertical Marketing with Faisal Qureshi

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(Originally aired November 11, 2010) Faisal Qureshi and I talk about vertical markets and the need for consultants to specialize in a vertical markets. Using health care as an example, starting with Faisal’s article in Joomla Magazine, we talk about the advantages gained by sticking with a niche industry.

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