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Alex Argento - Pura Terra

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Mission and What We Do PuraTerra is the first Market Development Firm in the sustainable building products industry. This is the key to understanding what we actually do. In our view, a Market Development Firm serves multiple audiences and provides what we call “holistic value”. We have a number of different customer types, because we are trying to advance the state of the industry as a whole. PuraTerra's primary customer types include: Manufacturers Architects and Engineers Developers and Owners Distributors RepFirms Our holistic approach to serving these various customer types has four aspects: 1. We understand all of the dynamics associated with the construction of sustainable buildings. 2. We are skilled in a wide spectrum of functions including technical expertise across product categories 3. We provide technical support, training, and other technical services. 4. We generate revenue through product sales and assist in the development of strategic alliances. Other firms in the industry can offer a subset of these functions, and they often have considerable expertise in specific products. However, only PuraTerra has the comprehensive technical knowledge and broad portfolio of services that all of our customers need in some form. This enables us to develop the overall market for sustainable building products by serving all of its constituents; hence our unique position.