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Requirements for a Successful Start-Up

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Richard Hooker heads up a Los Angeles marketing and advertising agency that specializes in start-ups and turnarounds. In his twenty year career, he has consulted for major international universities, Fortune 500 companies, well-funded startups, and shoestring ventures in areas ranging from the Web to financing to strategy.

Richard is the co-author of the book Shoestring Venture: The Startup Bible and offers expert advice on a variety of topics including branding, marketing, financial planning, business plans, and showing exceptional customer service.

Richard Hooker

www.shoestringventure.com

richard@shoestringpublishing.com

Twitter: @richardhooker

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