How to Use Facebook to Create Powerful Online Marketing Strategies

My guest will be Tommy Walker, the fast-rising social-media strategist and author of "Hack the Social Network: The Most Useful Guide to Jump-Start Marketing Your Business On Facebook" and "How I Took a Client From 0-23,000 Fans in Just One Month."

Tommy's approach will be a revelation. Last month I participated in a chat with Tommy, and halfway through it, I truly "got" how Tommy has figured out how to use the power of Facebook and put it into the hands of his clients. It was a "whoa" moment for me.

Tune in and learn:

• How to discover your ideal customers, the ones who WANT to interact with you

• How to drive hyper-targeted traffic to any location online

• How to gather detailed information about your visitors to improve your overall messaging

Tommy's unique selling proposition gives you a clue about his approach: "I reverse-engineer social networking profiles to create effective online marketing strategies."

Tommy has written: "Anyone who does business online should at least listen to how I approach online marketing. The 'marketing' comes almost entirely from the customers themselves. I just figure out the content they want, and give it to them."