This week, AK & Deb will be joined by guest, Katie Roberts.
Katie is responsible for leading strategic social media initiatives for several global universities at Laureate Education, Inc. In her time at Laureate, she grew the Walden University facebook community from less than 8,000 fans to more than 160,000 in 2 years, maintaining target demographic and 10%+ engagement. Katie owes the teams' success to creating a content strategy focused on several areas of the student lifecycle from prospect to student, alumni and referrals. Additionally, Katie lead the charge in establishing a robust facebook advertising campaign targeting prospects, students, and employees of partner companies. While managing the facebook advertising strategy, Katie and team were able to see engagement numbers soar, 200+% community growth year over year, and have a positive impact on lead generation and website traffic.
Tune in this week to learn more about best practices for optimizing facebook ads for performance, using different ad types to create a lead nurturing cadence, targeted ads aimed at community growth and engagement, integrating facebook advertising with other channel marketing efforts, and much more!
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