Startups succeed by executing upon a great idea with market potential, hiring top talent and attracting analysts and investors who can help catapult the idea to reality before someone else does. Startups also need savvy communications help. Startupland: Madness, Brilliance and PR Misadventures brings new insight about startup decisions, the good and the bad, from the external PR counsel perspective. In this book, Traylor and Wolf share stories about their clients, such as the CEO who only wanted “to podium,” the CMO whose pitbull tactics had them running for the door, and the founder who put more energy into his Twitter posts than steering the ship on a smooth course.
Polly S. Traylor-PST Consulting, Inc.
Kevin Wolf- TGPR
Check out the book:
Startupland: Madness, Brilliance and PR Misadventures
Now on Amazon!
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