Structured Innovation—How Johnson & Johnson Makes It Work for the Organization

If you are looking for a structured innovation case study, then listen to this Profit through Process podcast. Genna Weiss of Six Sigma IQ speaks with Drew Boyd, Director of Marketing Mastery at Ethicon Endo-Surgery Inc., a division of Johnson & Johnson, who discusses how his organization is leveraging structured innovation to drive new product development and increased process efficiency. You will also hear how Johnson & Johnson has shaped its culture to accept structured innovation as a particular methodology within the organization.