In-House Booth Staff Training

Insure that each member of your exhibiting team is equipped to contribute to the effectiveness of your trade show booth. Susan Friedmann, Founder and CEO of The Tradeshow Coach, tells us how to create and conduct in-house training programs. Susan has traveled the world helping companies put their best foot forward at tradeshows and events. Her client list includes some of the most recognizable names in the world like IBM, American Express and many more. She is a prolific writer, author of numerous books and hundreds of magazine and newspaper articles. This is one interview you do not want to miss.