Gentle Marketing and Content Marketing

(Please note: We had originally scheduled special guest Sandra Martini for this show, but due to complications from snowstorm Nemo, she was unable to join us.  She'll return on February 25 at noon, Mother Nature willing!)

Today's show is a brief podcast on gentle marketing, strong writing and its intersection with content marketing. What is content marketing, and why is it effective more so than ever beofre? Jeanne Grunert, a marketing writer and president of Seven Oaks Consulting, shares her thoughts on today's show.