Features, Benefits, Who Cares? You Should!

Features, benefits....meaningless copywriter jargon, right? Wrong! If you're a small business owner handling your own marketing, you must understand the difference between features and benefits. In fact, anyone handling marketing, whether outsourcing it or not, should understand the difference. Marketing from the benefits gets sales; marketing from the features kills sales. It's all in how you create your marketing messages. Join marketing veteran and copywriting expert Jeanne Grunert as we explore the features and benefits of products, and how to infuse your marketing copy with benefit-focused copy that speaks directly to your customers.

Jeanne is the president of Seven Oaks Consulting, offering copywriting services and marketing plan writing.