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Profiles in Sales Courage with Mike Brown, Founder of Deathwish Coffee

  • Broadcast in Business
Sell or Die

Sell or Die


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Mike is the definition of sales courage. He risked his savings, his house and his pride, all in an effort to sell the world’s strongest cup of coffee. He’s taken the Deathwish brand from relative unknown to Superbowl fame after his company’s commercial was featured in last year’s game. Mike’s story is inspiring and the lessons he shares are powerful to anyone out there grinding that sales pavement.