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Don't have enough time to market your company on social media? Is outsourcing the answer? Join Christopher Tompkins today as he shares his thoughts on outsourcing and the benefits that your business can reap!
The Social Marketing Academy is brought to you by The Go! Agency: Online Marketing Specialists. To learn more about The Go! Agency as well as to gain your free access to our social media marketing arsenal - visit our blog page at our official website here: http://www.thegoagencyusa.com/blog
Have a topic or social media marketing question that you would like to see covered on The Social Marketing Academy? Please get in touch with us by Tweeting host Christopher Tompkins @chrisgoagency or by sending him an email at email@example.com!
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Cause marketing has become more important than ever to corporations, whether B2C or B2B, as brands become increasingly social. Even the largest brands who may have been linked to sports sponsorships in the past, are now looking for ways to link to causes that drive their future customers.
Causes like sustainability, education and school, habitat, human rights, healthcare, and other issues that engage the passions of customers - where there is passion there will be engagement.
Join Bill Bonner, Principal of BonnerIMPR, an integrated marketing and public relations consultancy and a cause marketing expert, in this episode of Marketing Fever. You'll learn:
Just what is "cause marketing?" We'll define it and put some parameters around it.
Why should businesses look to cause marketing as a strategy?
What makes good cause marketing?
How do you get started? What's the process and how do you sell this to management?
How do you measure it?
After 44 years of performing, Thelma Houston continues to celebrate her long and outstanding career and shows no signs of slowing down!! Thelma was honored to perform on the #1 rated television show in America, "American Idol" where she "tore it up" for an estimated audience of over 25 million people. And shortly after, Thelma was called upon to open up the "finale," of the HUGE summer show called "America's Got Talent" for an estimated TV audience of over 18 million people. Thelma performs at many national dinner receptions for the HRC (Human Rights Campaign) and was honored to perform in Denver when Barack Obama accepted the Democratic nomination. The President of the HRC, Joe Solmonese say's "It doesn't get much better than Thelma, as she ads nothing but class to our events." In January 2009, Thelma was then asked to "Headline" the official inauguration dinner for President Barack Obama in Washington D.C. at the Mayflower Hotel along with her friends Cyndi Lauper and Melissa Etheridge. With Motown Records, Thelma claimed the top of the Pop, R&B and Dance charts with her high-powered rendition of "Don't Leave Me This Way". That Gold Record classic gave Thelma the distinction of being the first solo female artist at Motown to win the Grammy Award for "Best R&B Female Vocal Performance". She has also been inducted into the "Dance Music Hall of Fame" in New York City and honored as an "Apollo Legend" on the syndicated hit TV show, "Showtime at the Apollo".
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